Brand Your Practice Podcast

Oh, I see.

All right.

I'm checking to see how to

actually pull this off.

I'm new to this webinar,

so I'm trying to see who is with me.

One second,

because I'm trying to get Deb on here.

Deb, if you want to post a comment,

maybe I could bring you in.

I'm not sure.

Hey, Nikambi, good to see you.

Post something in the comment.

Let me know you're here.

I'm here and I can hear you.

That's good.

I just can't see you,

like where you're at and

how to get you on here.

So you may have to figure that one out.

Guests.

Play a sound when guests arrive.

I don't have any band guests,

so that's good.

Well...

That's good.

All right, so we got five people.

Who else is here with me on the stream?

Go ahead and put it in the comment.

I'm just going to see,

how do you bring in guests?

With each search stream,

you will have a separate

link that you can share with guests.

Well, that's great.

I don't know where that's at.

One second.

Well, here, Deb,

I'm going to send you a

link and email and see if I

can actually bring you in that way.

One second.

See if that works.

All right.

Oh, hey, Jim.

Nice for the smiley face.

All right.

We'll start in about 30

seconds as we are testing

out this new app.

webinar platform.

I'm a guest and I am on.

So something is working.

Yeah.

Thanks, Melanie.

I'm glad it's working.

So Deb, if you want to check your email,

maybe you'll pop up on my screen.

Let's see here.

So a quick story as Deb is

checking her email.

So I'm a part of this Bible

study in the morning with my church.

And there's a guy in my Bible study.

He goes, hey, Deb, there you are.

Hey, welcome.

Welcome to the live stream.

Hey, Kristen.

Hey, good to see you.

So in my Bible study,

there's this guy who specializes in AI.

He works for a big credit card company.

I mean,

this is the type of guy you want

thinking about AI because

he's kind of concerned

about the world and AI and

things like that.

Well, I was like,

I'm going to do this

webinar on how to use AI as

a personal assistant.

And I said I was even giving

it some prompts around

symptoms and if it could

actually identify like diagnoses.

And it says, you know, based on the DSM-5.

Well,

in the background of this Bible study

we were having,

He like found a digital copy

of the DSM-5 and then

created his own chat GPT

isolated box of just for the DSM-5.

And he's like,

I'm going to send it over to you.

You can play with it.

I was like, interesting.

So I don't even know how that works yet.

But welcome.

I'll go ahead and get started.

Hey, Deb.

So what you could do, Deb, is you could,

I don't know if you can

remove yourself or you could like,

you can turn off your screen.

You don't have to be a part,

but you could also say, hey, Brent,

I see this question or

something like that.

You know,

you can interrupt me at any time.

So I'm going to bring my

Notion document to the page.

All right.

So the webinar topic today

is how practice owners can

leverage AI as their personal assistant.

And I actually used AI to

create this image,

this little header image here.

And I said,

create an image in the form of

Pixar animations of a AI

personal assistant.

So you can kind of see it was, but if you,

if I can zoom into the

background just a little bit more,

you can kind of see the

outline of kind of a Pixar.

know animation a little bit

of what you would typically

see with pixar so you know

not too bad and it it

imagined itself as a robot

all right so give me a

thumbs up if you can see my

screen okay in the chat or

if you can't get the emojis

just say I can see it I'm

assuming you can all right

Okay, so as practice owners,

this is the problem we're

trying to solve.

You know, as practice owners,

you're busy and you're

being pulled in several

different directions.

And sometimes you're being asked.

Thank you, Christian.

Being asked to do something

you know nothing about.

You just need a little nudge

to get going in the right direction.

So I can help you be that

nudge as your personal

assistant and more.

Like, for example,

how to write a rejection

letter to an applicant who

might be wanting to apply

for your practice or even to a client.

It's just not a good fit.

How do you do that?

Maybe you just need a quick help,

a quick prompt.

Maybe you need to create

some social media or blog

posts or create website

copy or create an

improvement plan for one of

your employees or create an

e-book or lead generator or

possible help with a diagnosis.

Because believe it or not,

AI has read the DSM-5.

A little bit about me here.

That's my family.

About seven years ago, my wife came home.

She was getting her license.

She was getting, she was pre-licensed.

She was getting her hours in.

And as she was getting

towards the end of that time, she says,

Brent,

I actually want to start my own

private practice when I'm fully licensed.

I want to work just with

kids and it needs to,

and I want it to be a

hundred percent private pay.

I don't want to deal with insurance.

This was seven years ago.

And she said, Brent, I need your help.

You have to do the branding and marketing.

The only problem was, is, uh,

I didn't know how to do

branding or marketing.

I didn't have a marketing degree.

I had a music degree, a music background.

So I know Jim can sympathize

with me a little bit there.

Let's see.

We had twin girls who were two years old,

almost three.

Susan was six months

pregnant with our son Simeon there.

And we didn't have money to

pay anyone to build us a

website or do anything.

But if we wanted to live in Chicagoland,

we had to make this business work.

We needed her income to live

in the Western suburbs of Chicago.

So what happened was we did

launch that private practice.

And it's a thriving group

private pay practice today.

We just hired somebody this last week.

So we've been onboarding her.

So she's got nine clinicians

working with her,

just all private pay and

working with kids ages two to 12.

And from that experience,

Brand Your Practice was born,

and that's my business.

And kind of my one-liner for

my business is there are a

lot of therapists who want

to start and scale up a

private practice but are

overwhelmed by all the marketing,

finances, and operations.

And using our proven playbook,

Brand Your Practice helps

therapists build their

dream private practice through business,

education, and services.

Because we believe starting

and scaling up practice should be simple,

affordable, and fun.

And out of that has come a few things.

So in the last seven years,

I've helped launch and

scale over 12 private pay

practices across the country.

I'm what some would say like

a full stack marketer.

So I've done it all.

The entire stack of marketing, Google ads,

WordPress websites, branding, SEO,

all the things.

But I'm also a full stack content creator.

I mean, I've done YouTube videos, vlogging,

branded newsletters, podcasting,

course creation,

and I'm a certified story brand guide.

And really for my mission,

and I'll get into the AI

and why this is important here.

My mission is to help launch, grow,

and scale over 10,000 private practices.

And I do that three ways.

One, through my education,

a branch of practice,

and I have some services there.

Therasas, which is a CRM.

And then the private pay

practice programs.

And I love this because Deb

and I teamed up to kind of

combine our experiences to

launch this program because

we believe that therapists

should be paid what they are worth.

And having a private pay

practice is the best way to do that.

That's what we believe.

And I do want to make you

aware of a free guide that

we just put together,

the ultimate guide to build

a private pay practice.

And this is actually a podcast series.

It's a private podcast series,

so you need a link to get to it.

And I'll share this link at the end.

but you can scan that or go

to privatepaypractice.com

forward slash private to

get a hold of that new

series that we just put together.

All right,

so here is the plan for the webinar.

Short overview of what AI is,

and this is just a very 30,000-foot view,

where to get AI,

and then we're going to do

some live demonstrations on

how you can use AI as your

personal assistant and if

you have any questions

If you wanna type something in the chat,

it's like, Brent,

could you try something like this?

And we can play around with it and see.

And then I'll share with you

some AI tools.

At the end of this webinar,

I'm gonna give you a QR

code that you can actually, oh, thank you,

Deb, for that link.

You can actually have this

whole Notion page and get

all the resources you want from it.

All right.

First,

what is AI and how does it gather data?

And so I just said, OK, chat,

what are you?

I said, here's the prompt.

Prompts are what you put

into chat to AI to get responses from it.

I said, hey, chat,

can you explain what you

are and how you gather data,

but explain it in a way a

second grader could understand?

Also, feel free to provide visuals.

And this is what it wrote.

It said, hey, there.

I'm like a super smart robot

that can talk to you.

Imagine if you had a really,

really big book with all the stories,

facts, and pictures in the world.

My brain is like that book

because I read lots of

things from the internet up

until a point.

And that's important.

And I remember them to help

answer questions.

But unlike a person,

I can't learn new things after my bedtime,

which was April 2023.

That means I don't know things.

I don't know about things

that happened after that.

Just like if you had a book

that stopped telling you

stories from a certain point.

And I can also make pictures.

It's like you told me to

draw a dragon playing basketball.

I can make a picture of it.

out of that for you.

Let's make a picture together.

How about we make a picture

of a friendly robot reading

a big book with kids?

Let's do it.

And so it created this.

So chat GPT, this version, chat four,

is relevant until April 2023.

That's when its knowledge stops.

Now chat five is going to be, you know,

even more recent as they update it.

So that is how AI describes

itself as if a second

grader was in the room.

Where do you get AI?

So chat GPT, um, is built by open AI.

They also have a phone app

that I've been playing around with it.

You just walk around,

ask it questions and it'll answer you.

Um, there's a freed version.

It's 3.5 is the free version

of the paid version, which I use.

I finally ponied up for it.

It's $20 a month.

That's the most up to date.

And it sounds a lot less like AI.

Um,

It's not as rigid.

It's actually more conversational.

BARD is another AI.

That's Google.

We'll also kind of play

around with BARD a little bit today.

This is free.

Claude.ai, this is also a free version.

It's built by Anthropic.

It's former OpenAI employees

put this together.

Grok is the newest one.

This is Elon Musk's.

You have to pay for this one.

If you are a Twitter or X

premium subscriber, you get access.

I'm not on it yet.

most AI third-party programs.

So if you're going to use an AI program,

it's usually built off of

chat GPT or Bard or, or something like,

or maybe even Claude or Grok someday,

but they're usually using

these big three in the background.

Something important to know

is do not use personal

identification in the

prompts because what,

The crazy thing about AI is

that it uses the

information you put in it

to make it even better.

So don't put your client

information in there

because then you're

essentially giving that away.

It's all open.

All right,

so one thing before we get into

the live demonstration,

here's an example of AI doing cool stuff.

I have one here.

So this is from a Twitter.

So what happened?

This guy, he said, I gave ChatGPT a vision,

the plot vision.

OK,

so ChatGPT has this thing where you can

send it pictures and it can analyze it,

right?

He plotted out by hand the

fifth book of Harry Potter,

chapters 13 through 14.

And you can see here the

chapters on the left,

the time of day that the

action was taking place,

and a bunch of little titles, right?

He put that in there, took a picture.

Hi, Kim.

And what he what pumped out was this.

He said, certainly J.K.

Rowling plan planning sheet

for chapters of fifth Harry

Potter book Order of the Phoenix.

So it kind of analyzes it a little bit.

And then it pumped out this.

It took all of Harry Potter's books.

Identified its main plot and mysteries,

school events.

So you have the Sorting Hat, Quidditch,

Forbidden Forest,

Friendships and Rivalries.

So you have the trio,

which is Ron and Hermione and Harry.

And you have Draco.

So Voldemort and Dark Forces.

This was just crazy.

And then Prophecy and Destiny.

So it just outlines those

major themes throughout the books.

Based on just a portion of

book number five,

And it's this image here.

And he said, all right,

just do all of it for all

of Harry Potter's books.

I mean, that's wild.

You could ask,

Google couldn't even pull

this up for you that fast.

And it just generates it for you.

Okay.

So let's jump in to some

live demonstrations here.

So the way we're going to do

this is I'm going to show

some prompts and then we're

going to see it in action.

All right.

Now, here's the deal.

Here's the deal with prompts.

Some things you want to keep in mind.

The more specific, the better.

In some ways, you're like training AI.

When you say you're training it,

you also want to see if it

like knows what it's

talking about before you go even deeper.

So and I'll explain that and

show you in just a minute.

But.

you want to be specific uh

the target profession or

interest to tailor the

content appropriately so

you want to specify that uh

suggest the types of

content you're interested

in like tips quotes

speaking engagements uh

stories you know giving a

clear direction ask for a

variety of content ensuring

a diverse range of outputs

this will allow you to dive

deeper into a particular

area because you're going

to be like oh I didn't

think about that hmm

Let me go a little bit deeper.

Mention the need for the

content to be engaging and

appropriate for the audience,

which is crucial for social media posts.

And then you can use different voices.

Like you could say,

write this in a kind voice

or write this in a sassy voice.

All right.

Everyone hanging there with me so far?

Let's check the chat here.

Okay, good.

Looks good.

All right.

So let's just start with

social media examples.

Here's the prompt.

Can you provide a list of

social media content ideas

specifically designed for

men in their 50s?

I'm looking for posts.

Thank you, Kim.

I'm looking for posts that

would be engaging, informative,

and appropriate for that audience.

The content should be varied.

Include things like daily tips,

inspirational quotes,

interactive elements like

polls or questions,

short stories or anecdotes

relevant to the field,

educational content,

and any other ideas that

would resonate with

followers interested in

mental health wellness for

engineering managers.

All right.

Very specific.

All right.

I'm going to switch over to chat.

I'm going to go and start a

new chat up here.

This is the interface.

These are all the different

chats I have on the left.

You know, how can I help you today?

And then it kind of has some, you know,

template prompts for you if you want.

I'm going to go ahead and

put in here and we're going

to see what it pumps out.

I'm going to put at the very beginning.

I'll just say something like

you're a mental health

specialist and you can

misspell words in it.

All right,

I'm going to hit enter and this

is what it's going to look

like as it iterates.

Might take a second.

And sometimes you kind of have to stop it.

There you go.

And as that populates,

I'm going to go over here to BARD.

This is Google's and I'm

just going to put in the

same prompt here.

Okay.

So creating social media

content for men in their 50s,

particularly those in roles

like engineering management,

requires a balance of information,

engaging in age appropriate material.

Here's some ideas.

So you're thinking about content.

Well, what could we do?

Share relatable stories or

antidotes about overcoming

challenges in the workplace,

balancing personality and

professional life or

managing teams effectively.

So it's going to give out

like a bunch of things here.

And we'll see.

This will weekly challenges,

retirement planning,

workplace mental health

strategies like some of

these retirement planning, like maybe,

you know,

but maybe you can prepare

mentally and emotionally

for this transition.

All right.

So what I'm going to say is like, great.

You know, we're training this.

Think of it as like you're

just being a nice conversational partner.

You know exactly what I wanted.

Can you give me specific

examples of each one?

So say, give me specific content examples.

And let's just see, right?

So that's kind of a big overview.

Or you could say,

just give me an example of one of these,

right?

But let's just say what it

can come up with.

Certainly.

Here are some specific content examples,

daily tips.

Start your day with a

five-minute meditation.

It can help you clear your

mind and set positive tone

for the day ahead.

It gives you inspirational quotes.

One from Steve Jobs.

Interactive polls.

So it's giving you examples.

And then you can just dive

in even more and more into these.

We'll see what Bard came up with.

Oh, it waited for me.

Daily tips.

Yeah, very similar inspirational quotes.

And it actually provided it

for you in this one here.

The mind is not a vessel to be filled,

but a fire to be kindled.

Whoever this guy is.

So yeah, there you go.

That's an example.

Okay, Kim, this is wild.

Yeah, share some of your responses,

what you're thinking here.

It's helpful for feedback.

And Deb,

if you want to jump in with anything,

you can too.

But that's just the first example.

Let's do another one.

Website copy.

All right.

So some of you are like,

I need to put something on my website.

I don't know what to put in there.

So let's put this prompt in.

This is very specific.

You know,

you are a website expert web designer.

Can you outline a therapy

homepage starting with a

header and provide one H1?

This is like SEO related.

for the top section of the

website and H2 titles for

each section below.

The section should include

or a plan to get started with counseling,

testimonials,

and other popular sections

you think would convert clients,

client leads into clients.

The therapist specializes in couples.

Okay.

Absolutely.

Here's some stuff.

Let's ask Bart as well at the same time.

All right.

We'll see what Bart comes up with.

Hero image, right at the top,

a warm and inviting image

of a couple sitting together,

smiling and talking.

Perfect.

H1, nurture your relationship,

couples counseling.

Yep, I would, that's great copy.

That's something I would use.

Call to action,

schedule a free consultation.

It's like it's reading my

own websites that I built.

You know, H2, your next section,

reclaim your connection, right?

Here's some text you can add to it.

I mean, it's just, it's wild.

And this is stuff that I would recommend.

This is not anything that I would not put.

Like here's a checklist.

Yeah.

Comprehensive couples counseling services.

And you put a checklist out.

Look at that.

That's great.

Let's see what chat came up with.

Header, logo of the therapy, navigation.

Well,

it's breaking it down for you really

good.

It hasn't provided any copy.

A call to action button.

Oh, here's the copy.

Sorry.

That's like the header navigation menu.

Here we go.

Revitalize your

relationships with expert counseling,

couples counseling.

Not bad.

A brief introduction about

how they can help couples

improve their relationships.

So this is supporting text.

So they're saying basically

write this yourself.

Now you can change that or

ask it to give an example.

So here's your homepage outline.

And then you,

what you could do is you could say,

you can finesse this a little bit,

then hand it to a website

designer and say, do this.

Yeah.

Holy cow.

I might actually be able to

carry out my dream and

still have time to sleep at night.

Yes.

Yeah.

You know,

sometimes AI gives people

nightmares of its capabilities.

Uh,

I'm not gonna try to scare anyone today,

but that's, uh, it's a thing.

Um,

So those who are group practice owners,

I'm going to do this prompt here.

Right.

And this prompt is you are

an HR manager and in charge

of making sure everyone is

in compliance with our

employee policy manual.

Here is a section of our

policy for our private practice.

Can you write an employee

improvement plan based on this policy?

You're like, Brent,

that's really specific use case.

Well, my wife, Mrs. Stutzman,

had to do this.

And so we use chat to kind of figure out,

look, I don't know how to do an employee.

So here's the outline.

Right.

So this is the outline of

the from the policy manual we have.

So I'm just going to copy this here.

And I'm going to put this right here.

So here's the copy paste and

we'll just see what happens.

Based on this,

I will draft an employee

improvement plan for a

staff member who has not been consistent,

been consistently adhering

to the guidelines for maintaining.

All right.

So it's going to do an

employee improvement plan.

And this is what you would

put in the Google Doc.

Specific issues,

not failure to ensure the

current treatment plan is in every file.

So this would be a case

study where they're not

doing their notes.

And expected performance.

These are the things here.

Yeah, I love that, Deb.

If you want to put a prompt

in there about teaching a course, like,

let's play around with it.

So it's going to give you a

step-by-step action step, like,

to handle this and what to do.

And at the very end, probably,

I think it will, like,

here are your names to sign.

Consequences of noncompliance.

Again,

you can change this language around.

So I'm going to stop this here.

If anybody wants to throw in an idea,

we can play around with that.

Just put it in the chat.

Here's how to write a rejection letter.

I don't have to go through

all these prompts.

Outline.

Oh, yeah, here.

So, you know, outline.

a 20 minute talk to parents

and how to recognize trauma

in their teenager with a

practice steps on how to

best support them.

So one great way to build

your practice is to do

speaking engagements.

So either that's with schools or whatever,

and you're like, I'm going to be,

I want to talk about this, but I don't,

I just need some help to get started.

Right.

So here we are.

You are an expert adolescent therapist.

Can you provide an outline

for 25 minute talk to

parents specifically

designed for parents on how

to recognize trauma in their teenager?

All right.

So I'm not going to read that whole thing.

So let's see what chat can do here.

Yeah, Christian, I can.

Actually,

all those prompts are on a notion

page and I'll be able to

share that with you.

Oh, Deb, nice.

I'm going to take it.

There you go.

Oh, look, there's the prompt.

So I just need to be able to copy it.

Oops, that's not what I want to do either.

So as that's... I'm not sure

exactly how to... I'm not

able to copy that, but I can talk.

All right, so anyways,

here is the outline.

Recognizing and supporting

traumatized teens.

Understanding and healing.

A parent's guide to

recognize trauma in teenagers.

Here's your introduction.

Interactive elements.

You could do a quick poll.

I mean, look at this.

Conclusion, one minute.

Post-talk optional.

I mean, it's right there.

And then you can just take

that and run with it.

Run with it.

Let's do this thing here for Deb.

I couldn't copy it in.

So you are a college

professor teaching master's

level mental health counseling students.

Please provide.

I know this is riveting

watching me type a syllabus

for the course.

Psychopathologies.

We'll do this here.

All right.

Let's see what happens.

Certainly.

You think about college professors,

it's just save them like

mental health counseling.

Yeah.

Required text.

Add your own books.

Yeah.

Look at that.

Oh, come on.

Look at this.

Yeah, that's awesome.

Where was this when I was teaching?

Yeah, really?

There you go.

Because again,

AI is like a book that has

read everything in the

entire world and is distilling it.

There you go.

Even a disclaimer.

very nice very nice um all

right let's see here

helping okay so this was

really interesting helping

with a diagnosis so I went

in and grabbed a couple I

now maybe this is a test for you all

You are a mental health

expert and I need help

discerning something I saw with a client.

They have been forgetting

about certain time periods,

events and personal information,

feeling uncertain about who

you are and having multiple

distinct identities.

What could this be?

Right.

So this is the prompt.

Now, don't give it away.

Maybe wondered if you know what that is.

Let's take this out here.

Based on the symptoms you described,

forgetting about certain time period,

blah, blah,

this could be dissociative

identity disorder, which is right.

I just grabbed a few of those from Google.

And it just outlines it for you.

Now,

what's interesting is as that's doing

that,

watch what happens with BARD when I

put it in here.

It might start.

Oh, it actually did it.

Interesting.

Before it started it and

then it erased it and says,

I cannot give you this information,

which is interesting.

It did that before.

So there you go.

All right.

Is there another example you

want to use before I move on?

Oh, live audience.

This is time for you to ask, hey,

can you try this?

Or I'm curious about this.

And Deb,

you can pop back on here and we

can interact a little bit too.

It's amazing, isn't it?

Yeah.

Yeah.

And you know,

I think the nice thing about

it Brent is that you don't have to,

you don't have to use all the stuff,

but I know what it does for

me is that it gives me pause for,

to think about things I

didn't think about before.

Like it gives me ideas of

directions to go in,

even if I'm going to do the

content myself.

Yes.

Yeah.

Can I,

Can I show you an example of this?

So I had a client come in

and we were filming a video

and he gave it to me like 30 minutes,

the scripts before I was

able to like even read it over.

I was like,

I don't have time to just think

about titles because we had

to redo titles and things like that.

And so I had to, I'd have to find it.

Maybe is this, was this it here?

I was, I was playing around.

I always have to find it,

but I had to go deeper.

Oh yeah.

This is what we were doing.

So let me zoom in here.

So.

Okay.

So you were a copywriter.

Uh, oh yeah.

Can you turn this paragraph into a,

so he had a paragraph about

what it was about.

And, um,

I said, and it wasn't,

it wasn't very clear.

It's kind of mud.

So I did a couple of things and I was like,

you know what?

Could you actually just

create this into a really

great hook around self-care?

And so I put that in here, that paragraph.

And he says, sure.

And I'm like, awesome.

This is great.

Can you shorten it?

Absolutely.

You know,

is self-care buzzword just for you?

And then I was like,

could you then smooth out this paragraph,

which is another part?

Certainly smooth it out a little bit.

Can you finish the sentence

for me and give the context above?

So what happened was he had

a couple questions on here, and I said,

take these questions and

create a catchy blog title

based on those questions.

And I said, all right,

finding the one or taking the next steps,

because his whole thing is like,

how do you know if they're the one,

right?

I said, awesome.

Give me two more examples.

Is it love or a time for a leap?

Decoding Your Relationship's Future,

or From First Spark to Forever,

Mastering the Milestones of

Modern Romance.

Awesome.

Can you position the title

in the negative?

And he said, all right,

avoiding missteps in love.

Are you with the one or rushing ahead?

Love's pitfalls.

Is it reality?

The one or is it really the

one or time to move forward?

And I said, great,

because he had three steps

in his blog post.

All right.

Could you include three steps?

All right.

Three essential steps to determine.

And you just keep iterating.

I was like, oh,

could you include marriage in the title?

All right.

So three crucial steps to

decide it is the true love

time for marriage or time to move on.

And I'm like iterating like this.

I'm like, all right, we're getting closer.

We're getting closer.

Boom.

That's the one we want.

You know, so it just helps you.

So the more you can master

AI and give it prompts and

have this conversation with it.

It just helps you iterate so fast.

I can't recommend recommend enough.

All right.

Yeah, that's right, Kim.

It's really nice because

you're not starting.

complete with a blank slate.

When I have writer's block,

I just go to this and start

asking questions.

I'm like, oh yeah, great.

And then I can keep writing.

So that is,

I can show a couple more AI tools,

but Deb,

do you have anything to add

before we move on to that next section?

I just wanted to go back to

something Kim had asked and she said,

you know,

it makes you wonder if humans

are going to be obsolete in a few years.

I think that the iteration

that you were talking about

of going back and forth and

asking the questions,

that's going to be the key component,

right?

Because that's going to keep us,

that's going to keep the

tail from wagging the dog.

So I think that as long as

this doesn't contribute to

the dumbing down of society,

we do have a chance to live

a couple more generations.

You know, I always, right.

I always said like therapists and pastors,

those are going to be the

hardest things for robots to, to replace.

And because there's people who still,

I mean, just look at COVID,

like people were okay with

online for a little bit.

And then people really

wanted that in-person human interaction.

People started going back to that.

Now what happens,

Zoom is a lot of people are more of,

uh, okay with telehealth,

but still people do want

another human when it comes

to these most intimate problems,

but there's going to be

some who are okay.

You know,

we're seeing this tested out with, um,

like headway Alma.

Like,

I think those are what are like a

better health.

Like there's some automation

built into that.

I think like chat, um, telehealth,

you know,

automated text could be a thing.

So, um,

Yeah.

Okay.

Let me show a couple other

tools out there that are...

Sorry about that phone call.

Let's jump into... Let me

zoom in here again.

So a couple other AI tools.

One is Perplexity.

This is another great little

spot to just ask some questions.

A little AI tool.

11 labs.

I've not done this yet,

but you can turn text into your speech.

So you upload, um,

your voice samples of your voice,

and then you can send it

text and it will read in

your voice for you.

It's wild.

And you can see examples down here of,

of people doing it.

It sounds pretty good.

Uh, cast magic, turn audio into content,

you know,

service that simplifies the

podcast production process,

very audio tools.

So you could check out that.

That's something I'm

interested in for myself.

So we could just take my

podcast and it can create

content around it.

And then this other one

could be interesting.

I have a client actually

using this in his practice right now.

So it basically,

you record the session that

you are having,

and then it will generate

the note progress notes for

you automatically in the background,

just like that.

He bought it for his whole

team and he's been testing

it out to see if it can

actually speed up the

workflow and how long it

takes to get notes done.

Oh, it's HIPAA compliant.

So, you know,

I think this guy's happy about it.

And then I have a whole list

at the bottom here that

I'll be sharing this of

other AI tools that are out

there that people are using.

Yeah,

I would love some individual

reflections if you want to

put anything in the chat

and any takeaways that you might have.

Yeah, Christian,

I think it just makes us

better in the possibilities.

Yeah.

Absolutely.

This is really interesting, Brent.

I know you use it a lot more

than most people I know.

And so I started checking it

out and your recommendation,

and I'm just blown away

every time I use it.

Yeah.

I'm having, you know, as a marketer,

this helps us iterate and

generate really good drafts

within minutes.

Yes.

We are,

and I'm training my entire team on it.

They all have access to AI

in some capacity.

I say, use it, please use it.

Those who know how to use it

are the ones that will

survive in the end.

Yes.

No, I don't use the tools.

Yeah.

I'm not seeing any other

questions in there.

Reflections on it.

So if you have a question,

please put it in.

Or if anybody has a prompt.

Or a prompt, yeah.

Yeah.

I'll wait here.

I'll put these QR codes up

here so you can scan.

I'll zoom out just a little bit.

You know, Brent,

I think that part of

growing private practice,

especially a private pay private practice,

is being able to

communicate with your ideal

clients in their language.

And that's why I go back to

one of the first examples

that you used when you were

asking specific questions

about that demographic and

what people are looking for.

You know,

I think it's good for us to speak

directly with these folks

so that we know for sure

this is what they're looking for.

But this is a great place to start.

And if you can ask about how

to word it in a way that it

is compelling.

And that helps, I think,

in a place where a lot of

private practitioners kind

of sit back when they have

to write a webpage or a

flyer or some kind of a

thing that they're going to put out there,

they get nervous about what

they're going to do.

That's right.

So if you can get this

little bit of a push and

with a little bit of confidence,

I think it might help

people to reach the people

they're really looking to

reach in order to build

that private pay practice.

Yeah.

And part of as you build a

private pay practice,

people are wanting to know,

can I trust you?

And you need content around

the problems that you are

solving for these people

because that's how you build trust.

People will consume the

content on your website.

So if you're like,

I'm just stuck on what I

need to write on my website

or just stuck on any of that,

just ask chat and see what

kind of answers they have.

I wanted to show this too because I see...

A question down there we'll get to.

So can you write a rejection

letter to a job applicant

in a sassy voice?

Sure.

While still maintaining a

level of professionalism.

Oh, honey, where do I even begin?

First off,

kudos to the bravery to apply to the job.

It's not every day we see

someone shoot for the stars with gusto.

Now let's get down to the nitty gritty.

You're probably perched on

the edge of your seat, heart racing,

hopeful.

Well,

brace yourself because I'm about to

spill the tea.

Unfortunately,

and I mean this in the

simplest way possible,

your application was like a decaf coffee.

It just didn't awaken our interest.

We're on the lookout for a

triple shot espresso, bold and robust.

But hey, let's get your spirits down.

Think of it as being a way,

like a trendy top you ordered online.

Super cute, but it's not the right fit.

It's not you, it's us.

Well, maybe it's a little bit of you,

but mostly us.

So, I mean, enjoy.

Yeah, so that's kind of funny too.

All right, let's see here.

Jane, she writes on here, not a question,

but I have been struggling for years.

How to understand I can

carry out my full business

plan when I'm already overloaded.

This may be an answer to

speed up the development.

Super excited.

Yep, Christian,

we'll get a list of all those tools.

If you scan this notion, this here,

this will take you to this

exact page that I'm sharing right now.

And you can have everything

that's on that page, all the links.

Is scanning it the only way to get it,

Brent, or will we send it out as well?

Well, yeah, we can scan, yeah.

Yeah, we can send it out as well.

So if you want to, Deb,

if you want to scan it,

it's just a really long URL.

Here, let me just,

I can probably just put it in here.

I'll put it in the chat.

Oh, that'd be great.

Try that.

I know on the replay,

the chats won't be there,

but you can get that.

That's the Notion page.

But folks will have access to the replay?

Yeah.

Yeah,

I think it'll be open for a replay

for a little bit,

and then we can figure out

a way to download it and

put it on our stuff and

send it out in an email.

Okay, great.

All right.

Let's see here.

I will move.

That is the webinar.

So thank you all for joining.

Oh, 42 minutes.

That went by.

Yeah, it did.

Minus the,

how do I get Deb onto this webinar?

Now we know.

I should ask chat.

All right.

Well, thank you everyone for joining us.

Please avail yourself to all

the resources that are in

the webinar and definitely

go check out

privatepaypractice.com if

you're interested in

growing a private pay

practice and also the resources,

the free resources that we

have there too.

So, all right, Deb, good to see you.

Brent, thank you so much.

This was very interesting

and very compelling.

I think people will be on

their computers today.

Yeah.

Yeah.

And hopefully this is the

first of many more webinars to come.

All right.

Yep.

Thank you.

We'll see you.

All right.

Take care.

Bye-bye.

Bye, everyone.